Sunbeam played host to Kat Von D’s conference and workshop. The team at Event Concept created a vision of gothic beauty with black furnishings awash with red lighting and the KVD logo projected onto the sunbeam Talbot Automotive cameo. In line with the brand’s ethos, the sunbeam kitchen provided an entirely vegan menu throughout the day.
“As a vegan and animal activist, Kat Von D is committed to creating hyper-performance beauty products that are completely free of animal-derived ingredients, and never tested on animals. That means you can conceal, contour, and create with confidence—knowing your products aren’t harming animals.
Now this was no easy feat, but Kat was up to the challenge. She nixed common cosmetic ingredients such as beeswax and carmine (a red dye made from beetles) and opted for kinder alternatives without ever compromising color. Now beauty junkies and animal lovers can make compassionate choices without sacrificing bold, beautiful pigment and everlasting wear.”